Approach

Our Playbook

How we ship AI-native SaaS in 2-8 weeks

12+

Products Shipped

4 weeks

Avg. Time to MVP

99%

Uptime SLA

AI-Accelerated Development

We leverage AI throughout the product lifecycle:

Prompt → Plan → Code

Ship features in hours, not weeks

Automated Testing

Every commit is validated

Instrumented Launches

Telemetry from day one

Our AI workflow doesn't replace craftsmanship—it amplifies it. We maintain a high bar for code quality, security, and UX while moving at startup velocity.

Design Principles

Mobile-first, touch-friendly

Most users engage on mobile. We design for thumbs, not cursors.

Minimal friction to value

Every extra tap, field, or screen is a chance to lose the user. We ruthlessly cut complexity.

One source of truth

Sync issues destroy trust. We architect around data consistency and real-time updates.

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Security by Default

Security isn't a feature—it's table stakes:

Tenant isolation

Every customer's data is logically separated

Least-privilege access

Users and services get only what they need

Audit logs

Every sensitive action is tracked

Encryption everywhere

At rest and in transit—industry-standard protection

We build for regulated industries (wellness, hospitality, finance) where trust is non-negotiable.

Pricing Discipline

We believe in transparent, outcome-driven pricing:

Clear ROI

Our pricing reflects the value we create

Simple tiers

No hidden fees or surprise charges

Rev-share options

For products that drive direct revenue

Pilot-friendly

Preferential pricing for early partners

"Fair pricing = sustainable products"

If a product can't sustain itself at a fair price, we pivot or shut it down.

Distribution-Led Building

We don't build in a vacuum—we validate as we go

1

Identify a category

High-value problems with fragmented solutions

2

Find pilot partners

Operators who will co-design with us

3

Ship fast, iterate faster

2-8 week MVPs, then weekly updates

4

Prove unit economics

CAC, LTV, churn—prove it before scaling

5

Scale what works

Pour fuel on validated fires

"We'd rather kill 10 experiments than scale one bad bet."